Custom AI sales coaching
Sales Lab builds a custom AI sales coach for your company — trained on your offer, scripts, objections, product, and sales process. Give your reps a smarter way to practice, improve, certify, and perform before, during, and after real sales conversations.
Trained on your offer, not generic sales theory — so reps master the exact conversations that move your deals forward.
Coaching scorecard
Marcus Chen · 04:21
87
“You earned the meeting because you stopped pitching at minute two.”
The problem with generic AI
Most AI sales tools train reps on generic scenarios.
But your team does not win by learning general sales theory. They win by mastering your offer, your process, your buyers, and the exact conversations that move deals forward in your market. Sales Lab is built for that.
Your process, made repeatable
Sales Lab takes the way your company sells and turns it into a custom AI coaching system your reps can use every day. Your best sales process should not live only in your manager’s head.
New reps practice before they go live.
Experienced reps sharpen their skills.
Managers track performance and find gaps.
One consistent standard across every conversation.
Precision coaching
Generic AI gives generic feedback. Sales Lab hears the exact moment a rep loses the room — the wrong name, the soft ask, the vague close, the objection they should have flipped — and models the stronger line on the spot.
“Hi Mark, thanks for hopping on.”
Coach
You called him Mark — his name is Marcus. Nothing drains credibility faster in the first ten seconds.
“Marcus — before anything else, thanks for making the time.”
“I’d love to grab fifteen minutes sometime.”
Coach
“I’d love to” asks the buyer for a favor. Confident reps propose the step, they don’t request permission for it.
“Let’s take Thursday at 2 — I’ll bring the side-by-side numbers.”
“Maybe we can connect again next week?”
Coach
“Next week” lets the buyer defer forever. A specific slot forces a real yes or no while the momentum is live.
“Does Thursday at 2 work, or is Friday morning better?”
“We understand — you can always reach back out later.”
Coach
The buyer said they’re cutting costs. That’s the reason to talk, not the reason to retreat — flip it to the savings case.
“That’s exactly why teams bring us in now — if I can’t show your CFO a net saving on the first call, we stop there.”
Every catch is tuned to your offer, your objections, and your buyers — so reps practice the exact conversations that move your deals, then get a scored debrief the moment they hang up.
Protect your pipeline
New reps should not learn by making mistakes on real prospects. With Sales Lab, reps practice realistic voice-based sales conversations, work through objections, receive coaching, and get certified before they begin live calls.
The result is a more prepared, more confident, more consistent sales team.
Built for managers
Instead of guessing who needs coaching, managers focus on the exact skills that need work.
The full performance cycle
Every conversation becomes a chance to improve.
Before calls
Reps practice realistic conversations, handle objections, and certify — so they walk in prepared.
During calls
Sales Lab provides live, text-based guidance and talking points while the rep stays in control of the call.
After calls
Sales Lab analyzes recordings, scores the conversation, and surfaces the exact coaching opportunities.
Who it’s for
For companies that need reps to perform consistently on calls, demos, meetings, and follow-ups — Sales Lab gives your company a custom AI coach built around the way you actually sell.
Trust & security
Sales conversations are some of the most sensitive data your company holds. We treat them that way.
Read the security overviewYour data trains only your coach
Every scenario, scorecard, and transcript is isolated to your tenant. We never sell your data or train shared models on it.
Encrypted, US-region infrastructure
Managed Postgres in a US region, encrypted at rest with AES-256. Production access is tightly restricted and audited.
Built for procurement
SOC 2 Type 1 in progress, GDPR-compliant, with a DPA and SLA available on request — answers your security review expects.
Your sales training should be specific too.